Our Blog

Messy Notes from Nudgestock '23

17th July 2023

Just over a week since Nudgestock ’23, and Founder of Copy & TV, Claire, is stealing a moment while her husband and 1-year-old eat a messy breakfast to write down the messy thoughts still rattling around her messy noodle.

Can Behavioural Science improve Men’s Mental Health?

1st December 2022

The month of International Men’s Day and Movember may be behind us, but that doesn’t mean talking about men’s mental health has to be. Here are just a few ways behavioural science has been used to support men through various campaigns, all year round. 

Copy & TV: Creative StartUp of the year 2022

30th June 2022

At the beginning of March, we put ourselves forward to be considered for the Creative StartUp of the year, as part of the StartUp Awards National Series. Four weeks later, we found out that we’d been shortlisted in the category, along with 4 other businesses in the South West. On 28th June, we were named the Creative StartUp of the year in the South West. As you can imagine, we’re pretty thrilled.

Keeping on top of your taxes one nudge at a time

5th April 2022

It’s the end of the tax year, so in the spirit of the season, we’ve looked into how nudges have been used to improve tax compliance around the world. Taxes aren’t typically the most exciting subject, and so it’s easy for people to overlook them due to the formal language used and the complexities involved. The problem is that they’re incredibly important, and not keeping on top of your taxes can land you in some pretty deep water. 

Copy & TV - Best In BeSci

15th March 2022

As a behaviour-shaping communications consultancy, we’re often asked where to start when it comes to getting into behavioural science. It’s a pretty niche space and without knowing where to look or what to look out for, it can be hard to navigate. Last year we decided to curate a list to help answer the question, here's a list of all our recommendations for anyone in need of a BeSci fix!

Can nudge theory help to boost equality for women?

8th March 2022

It’s Women’s History Month! 

We’ve come a long way in the fight for equality, but there’s still some way to go… could behavioural science help us get there? We’ve been looking into the nudges that help to empower women across the world, in work and in real life.

5 ways dating apps are using behavioural science to nudge healthy dating

14th February 2022

The world of dating apps is nothing new to our very own Marketing Coordinator, Julia, who’s all too familiar with the various apps available. Alongside her day-to-day role of supporting our clients, developing strategic marketing campaigns, and content creation, here, Julia digs into the dating apps using BeSci to make a healthy difference to dating life.

Twelve Biases of Christmas

22nd December 2021

Behavioural biases affect all of us, all of the time… even at Christmas. Instead of (or let’s be honest, as well as) donning tasteless jumpers and eating too many mince pies, this year we’re getting festive by taking a closer look at the biases people are especially prone to at this time of year. 

My unlikely love-letter to the Office for National Statistics

21st October 2021

Great communications deserve a spotlight. Not least because in any handful of post, you're more likely to find dull, dry and uninspiring waffle or pushy sales blah blah than you are to read anything that sparks curiosity or better still, action. 

Behind the Learning Professional of the Year 2021

13th September 2021

We topped off our recent company Away Day in style… with the Learning Awards party, hosted in Covent Garden’s glamorous Connaught Rooms. We danced, we mingled, we cheered, and we celebrated being able to do them all together in the same room. Not only was it the first time we’d been together this year, but it was the first opportunity we had to celebrate our Director’s win: Claire was announced the Gold Winner of Learning Professional of the Year 2021 way back in February.

How to use research methodology to solve behavioural problems

27th August 2021

Here, Senior Communications Consultant Susan Coburn talks about introducing Behavioural Science to communications for some of the biggest consumer finance organisations in the UK, and how she refined a research approach that uses behavioural science to get results for our clients and their customers.