A collection of experienced BeSci communicators and creatives, the Copy & TV consultancy team came together with one purpose: to use behavioural science to understand and shape behaviour for the benefit of real people.
Working collaboratively with economists, creatives and our clients’ internal teams, we:
Together, we plan, create and deliver communications that interrupt irrational decisions and influence real behavioural and attitudinal change. And when audiences win, our clients do too.
From reducing queries and complaints to increasing engagement and good decisions, our award-winning blend of creative and behavioural science expertise can help you to take your communications to the next level.
FOUNDER, PEN IN CHIEF BEHAVIOURAL SCIENCE NERD
Claire started out writing trailers for the BBC and has spent the twelve years since writing and delivering communications training for charities, big brands, start-ups with soul, banks with a conscience and the government. She’s an ideas machine, recognised twice by the internationally respected Learning Awards, making the shortlist for Learning Professional of the Year in 2020 & winning in 2021.
FUNDRAISING EXPERT WITH AN EPIC SOCIAL CONSCIENCE
Mandy is a member of the Institute of Fundraising, a qualified Managing Successful Programmes practitioner and a mum to two inspirational young people. She is committed to ensuring that women are visible, supported and celebrated within the business community. Our resident third sector guru.
BUSINESS BRAINIAC AND BEHAVIOURAL BELIEVER
Susan is a Chartered Marketer with a Financial Services and Retail Marketing background – she’s won several Data, Nudge and FS Forum Awards along the way and has led many of the most complex £multimillion communications programmes in the financial services sector. She’s passionate about harnessing the power of BE to improve efficiency, build the best customer experiences and help people make good decisions.
MARKETER WITH A CREATIVE SOUL
Victoria has a background in copywriting, content, branding and campaigns. She loves the whole creative spectrum and has created bespoke campaigns for Europe within the online retail industry. The love for creativity is also present in her spare time, having worked as a writer, director, choreographer and songwriter for a non-profit organisation, which led to three nominations in the Swedish revue Championship.
A DATA DRIVEN DIRECT MAIL SPECIALIST
Dale has delivered more than 200m communications across post, SMS and email and has a unique and invaluable understanding of every stage of the communications delivery process having worked in mail houses, agencies and client side.